The 48-Hour Warehouse Siege
We’d decided to replace our super distributor in Rajasthan. One problem: he was holding ₹12 crores of our inventory. If he dumped it at distress prices, market pricing would collapse across the state.
The Situation:
We’d decided to replace our super distributor in Rajasthan. One problem: he was holding ₹12 crores of our inventory. If he dumped it at distress prices, market pricing would collapse across the state.
What I Did:
My team and I moved into his warehouse. Two days. One night. Didn’t leave until every unit was verified, negotiated, and transferred to our trucks.
The Lesson: Strategy without execution detail is just PowerPoint. The difference between success and disaster was 48 hours of uncomfortable, unglamorous work.
The full story — including how we appointed 48 new distributors in 30 days — is in the upcoming book.
