BUSINESS GROWTH & GO-TO-MARKET ADVISORY
They Fail Because of
Bad Execution.
I help startups and MSMEs turn strategy into revenue— through distribution networks that actually work, GTM plans that don’t gather dust, and teams that know how to close.
Distributor & Partner Networks Built Across India
Years of Market & GTM Experience
Highest Revenue Growth Delivered in 1 Year
If This Sounds Familiar, You’re Not Alone
Your Strategy Looks Perfect on Paper
- But when your team hits the field, reality doesn't match the deck.
- Distributors ghost you. Retail placement is a nightmare.
- And you're burning cash on consultants who disappear after the PowerPoint.
You’re Scaling, But Revenue Isn’t Following
- More geographies, more channels, more chaos.
- Online vs offline pricing is a war zone.
- Your distribution network leaks profit at every node.
Your Team Executes… Badly
- Great people, wrong processes.
- No accountability frameworks. No review mechanisms.
- Everyone's busy, but nothing moves forward.
“Here’s an uncomfortable truth: Most ‘advisors’ have never built what you’re trying to build.”
Why Work With Me? I Don’t Just Consult. I Execute.
27 Years | 10+ Companies | Multiple Industries | One Approach: Results.
THE A4 IMPACT FRAMEWORK
One framework. Four tools. Three ways to work together.
Phase 1
What’s really broken?
Phase 2
What should we do about it?
Phase 3
How do we make this happen?
Phase 4
How do we sustain this?
Three Transformation Pathways
I help startups and MSMEs turn growth plans into results by fixing execution gaps, strengthening distribution, and aligning teams around clear priorities.
“
Most consultants give you theory. Shantanu gave us a system that worked.
More than 90% customer satisfaction is our success.
Revenue Growth | Vida Technologies
Profit Increase | Vida Technologies
Month-on-Month Growth | Dizo Innovations
Distributors Built | Honor/Huawei
Partner Network | Boult Audio
Offline Contribution | Industry-Leading
Companies I have worked with
Association as an Advisor
What I Do & How I Work With You?
Most businesses don’t fail because of lack of ideas. They struggle because execution breaks down between strategy, people, and the market.
I work closely with founders and leadership teams to fix that gap — by simplifying decisions, strengthening distribution, and aligning teams around clear priorities.
Who Am I?
I’m Shantanu Singh. For 27 years, I’ve built businesses in the trenches. Started as a maintenance engineer at BPL. Worked my way through sales roles at Nokia, Samsung, Huawei. Led business transformations at OPPO, Boult, Vida. I’ve navigated Indian corporate culture, Korean precision, Chinese speed, and European structure. Launched products that succeeded. And products that failed.
Built 200+ distributor networks across India. Turned around businesses that were bleeding cash. Coached founders through their first major scale-up. Now? I do this full-time. No corporate politics. No quarterly board pressures.
Just focused on helping startups and MSMEs get execution right.
I’m an engineer by training (BIT Ranchi), MBA from Amity, and currently pursuing Executive Presence Certification from ISB Hyderabad.
But honestly? My real education came from the field. From distributors who lied. Retailers who demanded the impossible. Teams that surprised me. And occasionally, from getting things spectacularly wrong.
From Corporate Trenches to Building What Actually Works.
My journey spans corporate market building, startup turnarounds, and independent advisory—turning hard-earned lessons into practical growth frameworks.
I’ve spent 27 years learning these lessons. You don’t have to.
Questions You’re Probably Asking
How is this different from hiring a consultant?
Think of me as a fractional CXO who's been there, done that, and will stick around until it works.
Do you work remotely or need to be on-site?
mix of virtual check-ins and monthly on-site visits. We customize based on your needs.
What size companies do you work with?
looking to scale to the next level. If you're earlier stage, my coaching service might be better fit.
How long does an engagement typically last?
Executive Forge: 3-6 months. But we can adjust based on results and needs.
What if we're not a good fit?
If I'm not the right person, I'll point you to someone who is.
What industries do you work with?
IT hardware. But my frameworks work across industries—distribution is distribution,
GTM is GTM, team enablement is team enablement.
Step 1
Discovery call
Free 45-minute conversation to understand your business, challenges, and objectives. Genuine exploration of fit, not a sales pitch.
Step 2
Strategy Design
Clear proposal outlining scope, deliverables, timeline, investment, and success metrics. Complete transparency.
Step 3
Execution & Support
Hands-on partnership through implementation. Regular check-ins, real-time adjustments, complete knowledge transfer.
Step 4
Pricing Philosophy
Engagements typically range depending on scope and complexity. Value-based, flexible, and performance-aligned for the right partnerships.
My Case Studies
These case studies capture real business challenges, the decisions taken on the ground, and the outcomes that followed. Each example reflects how execution clarity, distribution design, and team alignment translated into measurable growth — not just better plans.
Work With Me—From Anywhere, Through Anything.
Not Sure Which Fits?
Book a 30-minute call. I’ll ask about your situation, and we’ll figure out what makes sense.
No pitch. No obligation. Just an honest conversation.
